[FOOD]

BRAMI

[ABOUT THE BRAND]

Brami brings old-world Italian craftsmanship to modern nutrition. Specializing in high-protein pasta and lupini bean snacks, Brami's products are made with Italian-grown wheat, mountain spring water, and lupini beans—timelessly crafted, nutritionally uncompromising. With a growing retail footprint across Whole Foods, Target, Costco, and Sam's Club, Brami is proving that the future of food might just be behind us.

Services: `Email Automations, Email Campaigns, SMS Campaigns, Email Capture Optimization`

[SUMMARY]

Transformed an underutilized email channel into a STRONG revenue driver, without losing the brand's soul

When we met Brami in January 2025, email was an afterthought in a retail-first brand strategy. Within five months of working together, it had grown from 12.35% to 41.53% of total revenue. But the real achievement wasn't the numbers; it was building an email program that felt entirely native to who Brami is: rooted in community, Italian heritage, and a genuine belief that eating well shouldn't be complicated. Every campaign served a dual purpose: driving immediate revenue while building long-term brand affinity through educational and community-focused content.

[CHALLENGE]

How to make email feel essential in a brand built around the retail shelf

Brami came to us with strong retail momentum and an underperforming email channel. Major partnerships with Whole Foods, Target, Costco, and Sam's Club were driving awareness and in-store sales, but email was contributing just 16.79% of total revenue and had an average open rate of 34.4%. The channel wasn't broken; it was simply being underutilized.

The deeper challenge was strategic: How do you build email into a meaningful revenue driver without creating friction with retail relationships or diluting a genuinely distinctive brand voice? Brami's differentiators—Italian heritage, sustainability, nutrition—weren't coming through in their communications. In a saturated wellness space full of generic protein messaging, that was a missed opportunity.

Layered on top of this, Brami had a busy year ahead. Major retail launches, IRL dinner events, pop-up tastings, and brand tours were all on the calendar, and none of it was being channeled back into email in any meaningful way. Deliverability also needed attention, with a sender score of just 50.8 at the outset.

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increase in total email revenue

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INCREASE IN TOTAL EMAIL REVENUE

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increase in email contribution to total revenue

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INCREASE IN EMAIL CONTRIBUTION TO TOTAL REVENUE

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increase in average email open rate

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INCREASE IN AVERAGE EMAIL OPEN RATE

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improvement in deliverability score

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IMPROVEMENT IN DELIVERABILITY SCORE

[STRATEGY]

Email as connective tissue bridging retail, community, and DTC into one coherent story

Rather than treating email as a standalone sales channel, we repositioned it as the connective tissue between Brami's retail expansion, IRL events, and product storytelling. The goal was an email program that felt as considered and authentic as the brand itself.

We built a quarterly content calendar anchored around three pillars: Education, Promotions, and Community. This mix ensured that every send had a reason to exist (far beyond a discount).

Retail launches became email moments and stories worth telling. We built campaigns around each milestone, driving traffic online while reinforcing Brami's growing presence on shelves. Cross-selling between pasta and bean buyers helped lift average order value across the board.

Segmentation allowed us to speak differently to different audiences: past purchasers, web subscribers, retail-specific segments, and engaged cohorts by recency, without losing the brand's unified voice. When we launched SMS in April 2025, we positioned it as a complement to email rather than a replacement: shorter, time-sensitive, built for convenience.

Throughout, we kept a close eye on list health, managed suppression lists, monitored bounce and spam rates, and maintained authentication standards, which steadily improved deliverability from 50.8 to 65.3.

[RESULTS]

[STRATEGY]

Email as connective tissue bridging retail, community, and DTC into one coherent story

We built a quarterly content calendar anchored around three pillars: Education, Promotions, and Community. This mix ensured that every send had a reason to exist (far beyond a discount).

9.3% growth in active email subscribers

Expanded the active subscriber base by 9.3% through optimized email capture and retention-focused lifecycle marketing.

LAUNCHED SMS marketing

Set-up SMS marketing for the brand, positioning it as a complement to email rather than a replacement: shorter, time-sensitive, built for convenience.

95.6% increase in email open rate

Improved average email open rates by 95.6% through stronger segmentation, deliverability, and community-led content strategy.

28.9% improvement in deliverability score

Rebuilt sender reputation and list hygiene, increasing deliverability score by 28.9% while maintaining consistent sending volume.

[RESULTS]

55.9% increase in total email revenue

Transformed email into a major revenue-driving channel, increasing total email revenue by 55.9% over the course of the partnership.

59.4% increase in email revenue

Email grew from a secondary channel into a core part of the business, increasing its share of total revenue by 59.4%.

95.6% increase in email open rate

Improved average email open rates by 95.6% through stronger segmentation, deliverability, and community-led content strategy.

28.9% improvement in deliverability score

Rebuilt sender reputation and list hygiene, increasing deliverability score by 28.9% while maintaining consistent sending volume.

9.3% growth in active email subscribers

Expanded the active subscriber base by 9.3% through optimized email capture and retention-focused lifecycle marketing.

LAUNCHED SMS marketing

Set-up SMS marketing for the brand, positioning it as a complement to email rather than a replacement: shorter, time-sensitive, built for convenience.

55.9% increase in total email revenue

Transformed email into a major revenue-driving channel, increasing total email revenue by 55.9% over the course of the partnership.

59.4% increase in email revenue

Email grew from a secondary channel into a core part of the business, increasing its share of total revenue by 59.4%.

55.9% increase in total email revenue

Transformed email into a major revenue-driving channel, increasing total email revenue by 55.9% over the course of the partnership.

59.4% increase in email revenue

Email grew from a secondary channel into a core part of the business, increasing its share of total revenue by 59.4%.

95.6% increase in email open rate

Improved average email open rates by 95.6% through stronger segmentation, deliverability, and community-led content strategy.

28.9% improvement in deliverability score

Rebuilt sender reputation and list hygiene, increasing deliverability score by 28.9% while maintaining consistent sending volume.

9.3% growth in active email subscribers

Expanded the active subscriber base by 9.3% through optimized email capture and retention-focused lifecycle marketing.

LAUNCHED SMS marketing

Set-up SMS marketing for the brand, positioning it as a complement to email rather than a replacement: shorter, time-sensitive, built for convenience.