[HOMEGOODS]

V-MAT

[ABOUT THE BRAND]

V-MAT Home is a brand that redefines living and work spaces by seamlessly blending beauty and practicality. Specializing in high-quality vinyl floor mats and tableware, V-MAT offers timeless designs that transform houses into homes.

With a commitment to style, convenience, and functionality, V-MAT empowers customers to "live beautifully and conveniently" through thoughtfully crafted collections that enhance everyday life.

Services: Email Automations, Email Campaigns, SMS Automations, SMS Campaigns, Landing Page Build, Q4 Campaigns & Automations Package, External Partner Referral
Image of a camera
[SUMMARY]

Turned email into a cornerstone growth channel and generated $1M in attributed sales

V-MAT Home sought to increase ROI and conversions through a refined, revenue-focused email strategy. Tailored to their needs and budget, our phased, results-driven approach helped generate over $1M in attributed revenue and position email as a core growth channel and a cornerstone to their business’s success.

[CHALLENGE]

How to improve missing segmentation, slipping engagement, and stalled growth

V-MAT Home faced several challenges with its email marketing strategy. Open rates were declining, and revenue from their welcome flow had dropped by 64% over four months. Their emails lacked cohesive branding and missed opportunities for segmentation, leaving significant potential untapped. They had limited resources to scale their email marketing efforts, while still aiming to achieve meaningful results. Improving email capture rates and addressing deliverability were also key priorities, as they worked to maintain a healthy sender score while boosting engagement.

100

%

Increase in email-generated revenue
100

%

INCREASE IN EMAIL-GENERATED REVENUE
180

%

Increase in email captures
180

%

INCREASE IN EMAIL CAPTURES
0

X

RETURN ON INVESTMENT
0

X

RETURN ON INVESTMENT
0

M+

Total Revenue generated from email marketing
0

M+

TOTAL REVENUE GENERATED FROM EMAIL MARKETING
[STRATEGY]

tailored email marketing strategy designed for quick results

We developed and executed a tailored email marketing strategy for V-MAT Home.

To start, we focused on quick wins—optimizing email captures through redesigned pop-ups, enhancing automated flows with dynamic products and audience-driven content, and driving immediate improvements in engagement. Once results were clear, we expanded scope.

We outperformed the client’s self-designed campaigns by 2x across all metrics in a split test. This success led to a strategic, segmented campaigns strategy that boosted brand awareness, engagement, and sales.

We also connected the client with trusted partners for organic social, content creation, and paid ads, amplifying their digital presence.

[RESULTS]
[STRATEGY]
[STRATEGY]

Tailored email marketing strategy designed for quick results

We developed and executed a tailored email marketing strategy for V-MAT Home.

To start, we focused on quick wins—optimizing email captures through redesigned pop-ups, enhancing automated flows with dynamic products and audience-driven content, and driving immediate improvements in engagement. Once the results were clear, we expanded scope.

We outperformed the client’s self-designed campaigns by 2x across all metrics in a split test. This success led to a strategic, segmented campaign strategy that boosted brand awareness, engagement, and sales.

We also connected the client with trusted partners for organic social, content creation, and paid ads, amplifying their digital presence.

Consistently High
Deliverability

Kept deliverability score at an average of 73 for an entire year despite re-engagement campaigns and new lead generation strategies.

30.61X ROI

Total ROI for new flows and campaigns implementation is 30.61X, for our time working together. This return continued to grow past the end of our contract.

+283% in Email-
driven Revenue

Revenue attributed to email marketing increased 283% during contract term.

2x More Revenue in
A/B Testing

We outperformed the client’s self-designed campaigns by 2x across all metrics in a split test. This success led to a strategic, segmented campaigns strategy that boosted brand awareness, engagement, and sales.

[RESULTS]
[RESULTS]

3.85x More
Leads

Optimized email capture through redesigned pop-ups and embedded forms, resulting in a 3.85x increase in captured leads across mobile and desktop.

Flow
Optimization

Built and enhanced core automated flows, including custom ABC and BA sale reiteration flows, generating 18.27% of total brand revenue from automations alone.

Consistently High
Deliverability

Kept deliverability score at an average of 73 for an entire year despite re-engagement campaigns and new lead generation strategies.

30.61X ROI

Total ROI for new flows and campaigns implementation is 30.61X, for our time working together. This return continued to grow past the end of our contract.

+283% in Email-
driven Revenue

Revenue attributed to email marketing increased 283% during contract term.

2x More Revenue in
A/B Testing

We outperformed the client’s self-designed campaigns by 2x across all metrics in a split test. This success led to a strategic, segmented campaigns strategy that boosted brand awareness, engagement, and sales.

3.85x More
Leads

Optimized email capture through redesigned pop-ups and embedded forms, resulting in a 3.85x increase in captured leads across mobile and desktop.

Flow
Optimization

Built and enhanced core automated flows, including custom ABC and BA sales reiteration flows, generating 18.27% of total brand revenue from automations alone.

3.85x More
Leads

Optimized email capture through redesigned pop-ups and embedded forms, resulting in a 3.85x increase in captured leads across mobile and desktop.

Flow
Optimization

Built and enhanced core automated flows, including custom ABC and BA sale reiteration flows, generating 18.27% of total brand revenue from automations alone.

Consistently High
Deliverability

Kept deliverability score at an average of 73 for an entire year despite re-engagement campaigns and new lead generation strategies.

30.61X ROI

Total ROI for new flows and campaigns implementation is 30.61X, for our time working together. This return continued to grow past the end of our contract.

+283% in Email-
driven Revenue

Revenue attributed to email marketing increased 283% during contract term.

2x More Revenue in
A/B Testing

We outperformed the client’s self-designed campaigns by 2x across all metrics in a split test. This success led to a strategic, segmented campaigns strategy that boosted brand awareness, engagement, and sales.

"We have been working with Morgan for over 9 months now. In the beginning, our budget was very limited, and Morgan offered a strategic plan with a flexible budget approach to allow us to progressively scale.

This paid off! As soon as we started implementing her strategy, we started seeing results and an immediate business impact - from capturing more than 2X of new leads, to increasing automation efficiencies by over 50% and significantly increasing revenue generated from email campaigns.

Thanks to this strategy, we were able to constantly increase our email marketing activity and budget quarter over quarter and the result is amazing. Morgan is professional, dedicated, pleasant to work with, creative and she truly cares about your business and success. If you are looking for a true and impactful business transformation, you should definitely connect with Morgan to manage your email marketing campaigns. Highly recommended"

— Asaf L. Owner V-MAT Home

BRAMI CASE STUDY

GOODONYA CASE STUDY

YOUR HIGH-PERFORMING EMAIL STRATEGY STARTS HERE.

GET IN TOUCH

LET'S CONNECT
MORGAN@MEMOLACREATIVE.COM

MeMola Creative © 2026

YOUR HIGH-PERFORMING EMAIL STRATEGY STARTS HERE.

GET IN TOUCH

LET'S CONNECT
MORGAN@MEMOLACREATIVE.COM

MeMola Creative © 2026

YOUR HIGH-PERFORMING EMAIL STRATEGY STARTS HERE.

GET IN TOUCH

LET'S CONNECT
MORGAN@MEMOLACREATIVE.COM

MeMola Creative © 2026

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